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Brain images produced by fMRI technology can yield information that accurately predicts purchase behavior.
the brain activation patterns predicted actual buying decisions, with high medial prefrontal cortex activation indicating they would buy, and high insula activation indicating they would not.
Unfortunately for retailers,
The necessary technology, a functional magnetic resonance imaging (fMRI) machine, remains prohibitively expensive and requires subjects to lie down in a coffin-like tube.
Best of all, the study was conducted using Godiva Chocolates. Ooooh! I can feel my pleasure sensors lighting up.
The guys at Improbable Research do all kinds of wacky projects, including sending weird stuff through the mail. Unpackaged.
My favorite…
Sound-emitting toy. A monkey-in-box toy that, upon shaking, shouted, “Let me out of here! Help! Let me out of here!” Addressed in big letters to LITTLE JOHNNIE. Sound toy was equipped with a new battery. Delivery at doorstep, 6 days.
Once I had a sound emitting toy, though it was in a box. Every time the package shifted in the back of the truck, I heard the Blue’s Clue’s Mail Time song
Mail time… Mail time… Mail time…
Here’s the mail, it never fails.
It makes me want to wag my tail.
When it comes I want to wail – Mail!
And of course it was sent as an insured parcel so it required a signature, and the customer wasn’t home so I had to do the whole route with that damn song playing over, and over, and over.
So Improbable Research guys, your postal experiments are quite funny. I enjoyed reading about them. But the day you guys send something to one of the RD’s in Pottstown, I’m gonna have to lay down the smack.
Technorati tags: improbable research, blue’s clues
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