Posted by: Jim | March 16, 2008

a blog post about blog posts

So my longtime friend (and the unintentional instigator of this blog) and I had a conversation yesterday about hits to our blogs. More precisely we talked about all the hits he gets and the fact that I get almost none. He shared his secret, which I will divulge by way of example.

When this man died some time ago, I blogged about it within hours, and… nothing. I got barely a blip in my stats for that day. I didn’t notice this until five days later when I actually checked my hit count, which I accidentally clicked on in an attempt to see what was caught in the spam filter. I saw an uptick in hits on the graph for that particular day so I went back and looked at what I had posted. Voila.

Will, who checks his hit count at a rate roughly equivalent to the speed of movie film through a projector, saw that he was getting referrals from search terms such as the decedent’s name and ‘Christian’. So he put together this post, which as you can see says almost nothing at all in answer to the question it poses.

Not only did this post get him thousands of hits, it also netted him a slew of regular readers. Through repeating this practice many times over, he now gets a thousand hits a day and I get a hundred (on a good day). If I post something with a technical title such as, oh I don’t know, ‘Microsoft Acquires Apple’ I get a bit more.

Don’t worry though, I’m not a slave to my stat counter. I’m not about to start coming up start titling my posts with suggestive phrases “Cure For Cancer Finally Found” or “Jobs Announces 200G iPod” or even “Midnight Rendezvous Proves Fatal For Official.” I won’t sell out like that. Not me.

 

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Responses

“Technorati tags: “200G iPod”, “MS Apple Merger”"

So how’s that workin for you? ;-)

I know. Shameless! I would never do such a thing.

Frustrating, isn’t it? I wrote a post last night asking, ‘what do you want to read about?’ The answer was, ‘whatever you want to write about…who cares what people think?’ I guess I should be happy with the hits I get, but when I see the hit counter going down, I tend to think, ‘what’s wrong with me?’

There’s such thing as traffic, then there’s such thing as people who read your blog and get something out of it. One is measured by clicks on a stat sheet, the other is measured by the ability to effect individual thinking. Now, some people are able to do both (Los, for example), but I’m certainly not there. If I have to choose between generating search engine traffic and acquiring a good readership base, I’ll take the readership base any day. Or, maybe that’s just my excuse for not working harder at the stats; who knows.

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